Lydden Hill Hosts WRX World Rallycross Race Weekend!
Thanks to SMT’s sponsorship of the WRX World Rallycross Volvo CE Dealership team, customers and race weekend visitors had the opportunity to see the whole Volvo electric machine range up close
Following months of planning, both SMT and Volvo staff were eagerly anticipating a weekend filled with all of the drama and excitement which a race weekend usually entails.
On the weekend of the WRX Championship races at Lydden Hill racetrack, unforeseen circumstances meant that the scheduled RX1E races were unable to go ahead as planned. However, all of the other championship races scheduled for the weekend were permitted to run, including the equally thrilling RX2e Championship, BRX Supercar Championship and Retro demo races. Additionally, this decision also ensured that the joint SMT and Volvo team were able to deliver all of the exciting activities planned for the weekend, and offer all Lydden Hill visitors an exciting look into the future of the construction industry.
As a reward for all of their many tireless contributions throughout the year, SMT GB’s staff were invited to attend the race weekend on the Saturday with their families. Customers were also invited to join with their families the following day.
All visitors to Lydden Hill over the course of the race weekend were able to visit the team in the Volvo Activation Area, which offered all visitors their first glimpse of Volvo’s next generation of electric machines, including the mighty 23-tonne EC230 Electric excavator, and L120H electric conversion wheeled loader. Additionally, the L25 Electric wheeled loader and EC18 Electric excavator were also displayed in the Volvo Activation Area, and visitors were invited to try out the ECR18 Electric excavator for a timed operator skills challenge.
Visitors to the Volvo Activation area also had the opportunity to meet Volvo’s highly successful CE Dealer race team, Klara Andersson and Niclas Grönholm. In addition to securing autographs and photos with the team, visitors were also able to hear presentations from Product Development Team Manager David Dutton and Director of Strategic Accounts Phil Battle, who both outlined Volvo and SMT’s optimistic vision for the future of the construction industry, and the solutions both companies have available today to help make this vision a reality.
Commenting on the race weekend, Phil Battle states: “It is impossible not to feel inspired when you feel the energy from the Volvo CE Dealer Team. The physical and mental preparation that both Klara and Niclas put into the build up to a race weekend like Lydden Hill must be immense. To see how they handled the disappointment following the news on Friday was truly amazing – they are both an absolute credit to the team.”.
Continuing, Phil adds: “We were thrilled to see so many staff members and customers enjoying the race weekend with their families. It was a great feeling not only to talk through SMT and Volvo’s vision for the future, but to showcase the products and solutions available today. The atmosphere all throughout the race weekend was absolutely electric, and we can’t wait for the WRX Championship to come back to Britain next year.”.
For further information, please contact:
Alex Cox
Marketing & Communications Officer
SMT GB
01223 251815
alex.cox@smtgb.co.uk
Hannah Kitchener
PR Support
SE10
07432 296296
hannah.kitchener@se10.com
